Amazon Trademark Infringement Report: Evidence Guide

Define the trademark right

Record the mark, registration number, owner, jurisdiction, covered goods or services and current status. Confirm the reporting party is the owner or is authorized to act for the owner.

Trademark rights are territorial and product-specific. A registration in one country or class may not support every marketplace or product claim.

Capture the challenged use

Explain where the use occurs and why it is inaccurate or likely to create confusion. Avoid reporting the entire ASIN when the concern is limited to one seller offer unless the evidence supports a page-level action.

• Marketplace, ASIN, offer URL and seller ID
• Exact word, logo or design use in the title, image, packaging or seller page
• Screenshots showing context, date and customer-facing presentation
• Test-buy evidence when the physical product or packaging matters
• Comparison with the registered mark and authentic use

Separate distribution from infringement

A genuine product sold outside an authorized channel may create commercial concerns without automatically creating a trademark violation. Determine whether the claim concerns counterfeit goods, misleading use, altered packaging, incompatible regional product or authorization alone.

Choose the route and requested action that fit that conduct. Unsupported reports can weaken later, evidence-based submissions.

Keep a rights-enforcement log

Save the submitted right, allegation, exhibits, report ID and outcome. Track repeat sellers and product versions so future reports remain consistent and do not contradict earlier positions.